For brands ยท Est. Oct 2025
For brands that want more than to be seen.
To be experienced. To be remembered.
And, in the right room, to be chosen.
An invitation-led community of 250 women in Zurich who invest intentionally in beauty, wellness, longevity and elevated experiences.
30 events and counting since October 2025 ยท 10K+ followers, grown organically
Our philosophy
By the numbers
Source: Instagram Insights, @amara_circle, July 2026. Zero ad spend.
Why it works
Wellness purchases are intimate. Women want a friend's verdict before a clinical claim.
Trying longevity, aesthetics or a new brand inside a trusted room removes the social risk of going first.
"My friend tried this and it worked." That single sentence outperforms any campaign budget.
Real access
in combined annual purchasing power, concentrated in the cohort that drives global luxury spend: affluent women 28 to 45, anchored in Switzerland.
In one minute
A private circle of 250 women in Zurich. Mid thirties to mid forties. They spend on skin, longevity, clinics, hotels and travel, and they ask each other first.
We put your brand in front of twenty of them at a time, in a room we design, host and photograph. They try it, they talk about it, and they tell the others.
Then it appears on your channel and on ours.
Why us
We know the women who come. Not as followers, as guests we have hosted, sat next to and stayed in touch with. If we trust your brand, they trust it too, because they already trust us. There is no shortcut to that.
Our relationships run beyond the border, so formats arrive here from Milan, London and Dubai before anyone else brings them. Women come because they have not seen it. Curiosity fills a room in a way a discount never does.
Hotels, clinics, studios, private houses, photographers, the women with real reach in this city. We know who says yes, what it costs and who fits your brand. What takes a month of cold calls takes us a message.
We are the audience we invite. We use what we recommend and we say no to what we would not. That is why our events feel like a good afternoon rather than a campaign, and why women stay four hours instead of leaving once the photos are done.
Beyond the guest list
Most partners expect us to arrive with a guest list. Then the van pulls up.
Our own Amara mats in a light beige, chosen so a room still reads as your brand and not as a gym. Sound system, lighting details, the pieces that turn a beautiful space into a working one. No hire invoices, no logistics on your side.
Movement instructors, breathwork facilitators, sound healers, longevity specialists. People we have already worked with in rooms we have already tested. You never have to audition anyone.
Photographers and videographers across the city who know how these events look and shoot them accordingly. Not a crew learning your brand on the day.
An agency produces your event and publishes it on your channel. That is one audience, and it is the one you already had.
We publish on ours as well. Ten thousand women who follow Amara because of what we put them in front of. Your post reaches your followers. Our post reaches the ones you have been trying to find.
Two channels for one event. No agency has the second one, because no agency has an audience of its own.
What we have already done. We have brought sound healing and breathwork into large Zurich hotels in formats their guests had not seen there before, and watched how a space is perceived shift inside a single afternoon. We have built longevity and wellness experiences at the exact moment longevity became the fastest growing conversation in Switzerland, without the clinical tone that usually comes with it.
The clearest measure is not the reach. It is that the same women book the next one before they have left the room.
Our specialty
When a venue is right, we already know who belongs next to it. The movement partner for the morning. The skincare house for the ritual. The longevity clinic whose science makes the whole thing make sense.
Brands in an Amara room are chosen so they carry each other rather than compete for the same attention. One category each, one clear role each, and a day that reads as a single idea instead of a sponsor list.
That curation is the work, and it is the reason a guest remembers all of you rather than one of you.
Longevity, health, beauty and luxury. Not general lifestyle, and not everything that fits in a goodie bag. We stay narrow because our members came for exactly this.
Zurich women and the expat community around them, in their thirties and forties, with the purchasing power the numbers above describe and a genuine interest in how they will feel at sixty. It is the fastest growing conversation in Switzerland, and it is the only one we run.
Where we stand
Everything on this page comes back to one thing. We do not sell attention. We build the conditions in which a woman decides to trust something. That is slower, it is smaller, and it is the only thing we do.
Paid reach has its place. It is simply not the one we occupy. We are the column on the right, and we have never tried to be anything else.
Reach is rented and it stops the day the budget stops. Trust is earned once and it keeps working. That is why partners come back, why our members buy without being sold to, and why a room of twenty can outperform a campaign built for thousands.
We work with agencies often, and happily. If you are running a launch, a market entry or a client campaign and you need the room rather than the reach, we are usually the hardest piece to source. You keep the strategy and the client relationship. We bring the guests, the space, the production and the content.
Several of our best partnerships arrived through an agency who knew exactly which of their clients belonged in this room. Bring us the brief.
What you are really buying
Your customer spends her life in well made rooms. One wrong detail and the brand pays for it for years. Nothing here is improvised.
Not an invitation to a list. A message from someone they know, to twenty women, for a room built for them.
No guest names published, no attendee data sold, no crowd let in to fill seats. What happens in the room stays in the room.
Clinics and longevity brands live off appointments. We tell you who was there and what happened after, in your calendar.
Photography, video and posts that keep working for months. The event ends. The material does not.
No account layers, no handover. You speak to the founder from the first message to the last invoice.
How we work together
From a product inside the goodie bag to a room that carries only your name, or content without an event at all. Choose the depth. The curation, the content and the care stay the same.
Your product in the goodie bag or woven into the experience itself. Discovery in context, not interruption.
Why there is no fee. The event is already happening. Your product joins a room we were building anyway, so nothing extra lands on our side. You give our members something worth discovering, we give your brand a trusted introduction. Even.
Even in our lightest lane you leave with something real. A full set of images and video of your product in the hands of the women you want as clients, delivered after the event, with the rights held by you. Plus coverage across our channels and whatever our members choose to share.
Most of our long-term partners started here.
You have a room worth being in. We fill it, run it and tell the story.
Why there is no fee. Everything expensive about an event sits in the venue, the food and the production. In this lane all three are already yours, so nothing lands on our side beyond our own team. What you give us is a room worth being in, and that is the payment. Charging on top would be charging you twice.
The moment those costs move across to us, it becomes a Curated Experience. That is not a negotiating position, it is simply arithmetic.
You have the product. You do not have the space. We find it, design it and run it.
Why there is a fee here. In the first two lanes the room already exists. Here it does not, so we build it from nothing.
Those are real invoices, and they arrive whether the day goes well or not. The fee covers the work of building it. The costs themselves are quoted transparently and passed through at cost.
A brand activation in the full sense. No other name in the space, the whole day built around yours. For launches, campaign moments and entering Switzerland properly.
Why the fee is higher here. Everything from the previous lane applies. The venue, the talent, the food, the photography, the team, the coordination. All of it sits with us.
When one brand takes the room, every other brand is turned away for that date. Our members can only be gathered so often before it stops feeling special, so each date we give away is one we cannot use again.
You are not paying for more hours. You are paying for the room, undivided.
A launch, a campaign or a product that needs to be shown rather than explained. We create it, we publish it, and you keep it.
Why this is not influencer marketing. An influencer borrows an audience. We built one, in a city where these women already know each other. When Amara recommends something it lands like a friend's opinion, which is exactly why we only recommend what we have used ourselves.
Some brands start here to see how our audience responds before committing to an event. Others add it to an event so the story continues for weeks afterwards rather than ending on the day.
The simplest way to read it. When the room already exists, there is no fee. When we have to build the room, there is one.
We work differently from an agency, and we price differently too. No media markup, no creator roster to fund, no production margin. Every cost is quoted openly and passed through at what it actually costs us, because we built this out of conviction rather than as a business, and we would rather work with the right brands for years than charge the maximum once.
Agencies are not our competition. They are often how a brand finds us, and we are glad when they do. Strategy, media and press sit with them. The room sits with us.
Fees are quoted on request, because a rooftop morning for fifteen and a full evening for forty are not the same piece of work.
What no budget buys is the part that matters most: a room of women who already trust the person inviting them.
Make an enquiryBefore anything is booked
Venue, food, beverage, dรฉcor, practitioners. Quoted transparently and passed through at what they cost. We take no margin on producing an evening.
Concept, curation, production, equipment, hosting, photography and content. One line item in place of four separate invoices.
Who carries which cost, how many posts and from whom, who communicates, and who is in the room. Confirmed by both sides before a date is announced.
The ambassadors
Each lane is owned long term by a curated ambassador, from destination escapes to longevity, beauty and movement. Tap a lane to see what lives inside it
Who has been in the room
Hotels, clinics, ateliers, studios and private houses across Zurich and Zug, with rooms in Geneva, London and Milan. Every partnership starts with the same question. Does this belong in front of these women.
"Amara Circle brings together women who don't just attend events, but engage, ask questions and invest in their health with real curiosity. The collaboration felt natural and perfectly aligned with our philosophy."
"These were not static product shots, but real women embodying strength, softness and confidence. Exactly what NUUDE stands for."
"What stood out most was the conversion. Many guests became paying clients shortly after the event. The quality of the inquiries was noticeably higher than from traditional marketing channels."
Before we begin
Five minutes. It exists so we can come back to you with something specific instead of generic, and so both sides know exactly who carries what before anyone commits.
Every serious enquiry is answered within five working days.
Let's talk
Tell us about your brand. We will design the room around it.